Scaling a Mobile Game Across Southeast Asia
Key Metrics
1.2M+
Player Registrations
95K+
First-Time Purchases
38K+
Repeat Paying Users
Challenge
A game studio from Shanghai planned to expand its mobile game into Southeast Asia, a region with fragmented gaming policies, complex cross-border payments, and diverse user behavior.
Approach
We designed a full market expansion strategy, including local entity setup, creative localization for regional audiences, and cross-border payment integration to enable seamless in-game purchases.
Impact
Within six months, the campaign generated over 1.2 million player registrations, 95,000 paying users, and 38,000 repeat purchasers, rapidly establishing the game within the Southeast Asian market.
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